WHYTE’s fusion of Gaelic song and electronica has been winning them plaudits at home and abroad since the band’s inception in 2016. Their evocative and “achingly mournful arrangements” (fRoots) have seen previous single ‘Tairm’ making it onto the popular ‘Lush and Ethereal’ playlist amassing almost 500,000 streams.
MAIM was born from a partnership with Theatre Gu Leòr and is an extension of the hugely successful theatre production of the same name. The original theatre production ‘MAIM’, directed by Muireann Kelly and featuring script contributions by fellow cast-members Elspeth Turner and Evie Waddell, premiered in March 2020 and saw a run of sold-out shows at the Tron Theatre in Glasgow prior to the lockdown in mid-March. Both the production and the new album explore responses to the panic and horror we feel when time is running out – when faced with all we stand to lose – if we don’t make a stand against language and climate extinction.